Own brand or reseller? What to sort out before selling on Amazon

The first question we ask an e-commerce client is simple: are you selling your own brand, or products made by other brands? The answer shapes the whole setup.

If you sell your own private brand

• You need a registered or pending trademark to enrol in Amazon Brand Registry, which gives you more control over your listings and access to brand tools.
• You'll need product barcodes, compliant packaging and labels, and any certificates your product category requires in the target country.
• Your supplier or manufacturer documents should show you as the brand owner.

If you resell other brands

• Many brands and categories need approval before you can list them. Amazon usually asks for invoices from the brand or an authorised distributor.
• Receipts from retail stores or unauthorised wholesalers are often not accepted.
• Check whether the brand restricts online resale before you buy stock.

In both cases

• Make sure your company, bank and seller-account details match exactly.
• Expect identity verification, which may include a video call.
• Plan how you'll receive payouts in a currency and account the marketplace supports.

Marketplace accounts and category approvals are decided by the platform. We help you prepare the company and documents so your application is complete when you submit it.